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Media Training 101 Sample Agenda

Before your media training workshop, we work with you to create a customized format for your training. The below agenda is an example of how your session might be structured:

INTRODUCTION
9:00 – 9:30 Introduction to Media Training: Working With the Media
   
ROUND ONE: THE MEDIA BASICS
9:30 – 9:45  On-Camera Interviews (Baseline)
9:45 – 10:30 Interactive Lecture
• The Five Secrets Great Spokespersons Know
• Using Your Messages
• Message Supports (Stats, Stories, and Sound Bites)
10:30 – 11:00  Video Playback, Feedback
11:00 – 11:10
 Break
   
ROUND TWO: MESSAGES AND MESSAGE SUPPORTS
11:10 – 11:40 Develop Messages, Stories, Statistics, and Sound Bites
11:40 – 12:00 On-Camera Interviews (Messages)
12:00 – 12:30 Video Playback, Feedback 
12:30 – 1:15  Working Lunch: Real-Life Video Examples
   
ROUND THREE: BRIDGING
1:15 – 1:45 Bridging and The Five Questions Reporters Always Ask
1:45 – 2:00 On-Camera Interviews (Bridging)
2:00 – 2:30 Video Playback, Feedback
2:30 – 2:40 Break
   
ROUND FOUR: PERFORMANCE 
2:40 – 3:10 Performance Lecture, Real-Life Video Examples
3:10 – 3:50 On-Camera Interviews (Performance)
3:50 – 4:30 Video Playback, Feedback
   
CONCLUSION
4:30 – 4:45 How to Prepare for Your Next Media Interview in 15 Minutes
4:45 – 5:00 Wrap-Up
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