Media Training 101 Sample Agenda
Before your media training workshop, we work with you to create a customized format for your training. The below agenda is an example of how your session might be structured:
| INTRODUCTION |
| 9:00 – 9:30 |
Introduction to Media Training: Working With the Media |
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| ROUND ONE: THE MEDIA BASICS |
| 9:30 – 9:45 |
On-Camera Interviews (Baseline) |
| 9:45 – 10:30 |
Interactive Lecture
• The Five Secrets Great Spokespersons Know
• Using Your Messages
• Message Supports (Stats, Stories, and Sound Bites) |
| 10:30 – 11:00 |
Video Playback, Feedback |
11:00 – 11:10
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Break |
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| ROUND TWO: MESSAGES AND MESSAGE SUPPORTS |
| 11:10 – 11:40 |
Develop Messages, Stories, Statistics, and Sound Bites |
| 11:40 – 12:00 |
On-Camera Interviews (Messages) |
| 12:00 – 12:30 |
Video Playback, Feedback |
| 12:30 – 1:15 |
Working Lunch: Real-Life Video Examples |
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| ROUND THREE: BRIDGING |
| 1:15 – 1:45 |
Bridging and The Five Questions Reporters Always Ask |
| 1:45 – 2:00 |
On-Camera Interviews (Bridging) |
| 2:00 – 2:30 |
Video Playback, Feedback |
| 2:30 – 2:40 |
Break |
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| ROUND FOUR: PERFORMANCE |
| 2:40 – 3:10 |
Performance Lecture, Real-Life Video Examples |
| 3:10 – 3:50 |
On-Camera Interviews (Performance) |
| 3:50 – 4:30 |
Video Playback, Feedback |
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| CONCLUSION |
| 4:30 – 4:45 |
How to Prepare for Your Next Media Interview in 15 Minutes |
| 4:45 – 5:00 |
Wrap-Up |
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