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Media Training 101 Sample Agenda

Before your media training workshop, we will work with you to create a customized agenda. The sample agenda below assumes four or five trainees in a full-day workshop.

INTRODUCTION
 
9:00 – 9:15 Introduction to Media Training
   
SEGMENT ONE: WHAT GREAT SPOKESPERSONS KNOW
 
9:15 – 10:00 Interactive Lecture, Off-Camera Exercise
  • Understand media interview ground rules
  • Know the real purpose of most interviews
  • Get the headline you want
  • Identify your true target audience
  • Deliver a crisp 15-second description of your work
10:00 – 10:45 On-Camera Media Interviews
Video Review and Playback
   
10:45 – 10:55
 Break
   
SEGMENT TWO: MESSAGES AND MESSAGE SUPPORTS
 
10:55 – 11:20 Set-Up Lecture: Messages and Supports
  • Boost your credibility with the audience
  • Develop messages that have impact
  • Be on message without being repetitive
  • Use the "message support stool" to deliver unique responses
  • Tell a story that moves minds and drives action
  • Cite data in a compelling manner
  • Develop irresistible media sound bites
   
11:20 – 12:00 On-Camera Media Interviews
Video Review and Playback
   
12:00 – 1:00 Lunch
   
SEGMENT THREE: ANSWERING CHALLENGING QUESTIONS
 
1:00 – 1:20 Set-Up Lecture: Answering Challenging Questions
  • Transition from off-topic questions to on-topic responses
  • Remain on message without compromising authenticity
  • Recognize different question "types"
  • Manage adversarial and hostile questioning
  • Spot and avoid reporters' tricks
   
1:20 - 1:45
Breakout Exercise: Answering Challenging Questions
   
1:45 – 2:50 On-Camera Media Interviews
Video Review and Playback

2:50 – 3:00 Break
   
SEGMENT FOUR: BODY LANGUAGE
 
3:00 – 3:25 Set-Up Lecture: Body Language
  • Create the right "feedback loops" through effective body language
  • Model best practices for gesture, posture, voice, eye contact, energy, and tone
  • Use the right body language for print, phone, and broadcast interviews
   
3:25 – 4:40 On-Camera Media Interviews
Video Review and Playback

CONCLUSION
 
4:40 – 5:00 Lessons Learned and Next Steps
Session Conclusion
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