Advanced Media Training Sample Agenda
Before your advanced media training workshop, we’ll work with you to create a customized format for your training. The below agenda is an example of how your session might be structured:
| INTRODUCTION |
| 9:00 – 9:30 |
Introduction to Advanced Media Training: Raising the Bar |
| |
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| ROUND ONE: THE MEDIA BASICS |
| 9:30 – 9:45 |
On-Camera Interviews (Baseline) |
| 9:45 – 10:30 |
Interactive Lecture
• Advanced Messaging
• Advanced Performance
|
| 10:30 – 11:00 |
Video Playback, Feedback |
11:00 – 11:10
|
Break |
| |
|
| ROUND TWO: ADVANCED MEDIA TRAINING TECHNIQUE |
| 11:10 – 11:40 |
Interactive Lecture
• Advanced Bridging Technique
• Sound Bites that Sing
• Reframing the Debate
• Going to the Opposite Plane
|
| 11:40 – 12:00 |
On-Camera Interviews (Messages) |
| 12:00 – 12:30 |
Video Playback, Feedback |
| 12:30 – 1:15 |
Working Lunch: Real-Life Video Examples |
| |
|
| ROUND THREE: AGGRESSIVE HOSTS, CHALLENGING FORMATS |
| 1:15 – 1:35 |
Interactive Lecture
• Handling Adversarial Hosts and Guests
• Winning in Challenging Media Formats
• Navigating Technical Problems
|
| 1:35 – 2:10 |
On-Camera Interviews |
| 2:10 – 2:40 |
Video Playback, Feedback |
| 2:40 – 2:50 |
Break |
| |
|
| ROUND FOUR: CRISIS COMMUNICATIONS |
| 2:50 – 3:20 |
Interactive Lecture
• Becoming The Trusted Go-To Source During a Crisis
• Mastering Best Practices During a Crisis
• Avoiding the Common Pitfalls That Deepen Crises
|
| 3:20 – 3:50 |
On-Camera Interviews |
| 3:50 – 4:30 |
Video Playback, Feedback |
| |
|
| CONCLUSION |
| 4:30 – 4:45 |
How to Prepare for Your Next Media Interview in 15 Minutes |
| 4:45 – 5:00 |
Wrap-Up |
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