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Advanced Media Training Sample Agenda

Before your advanced media training workshop, we’ll work with you to create a customized format for your training. The below agenda is an example of how your session might be structured:

INTRODUCTION
9:00 – 9:30 Introduction to Advanced Media Training: Raising the Bar
   
ROUND ONE: THE MEDIA BASICS
9:30 – 9:45  On-Camera Interviews (Baseline)
9:45 – 10:30 Interactive Lecture
• Advanced Messaging
• Advanced Performance
10:30 – 11:00  Video Playback, Feedback
11:00 – 11:10
 Break
   
ROUND TWO: ADVANCED MEDIA TRAINING TECHNIQUE
11:10 – 11:40 Interactive Lecture
• Advanced Bridging Technique
• Sound Bites that Sing
• Reframing the Debate
• Going to the Opposite Plane
11:40 – 12:00 On-Camera Interviews (Messages)
12:00 – 12:30 Video Playback, Feedback 
12:30 – 1:15  Working Lunch: Real-Life Video Examples
   
ROUND THREE: AGGRESSIVE HOSTS, CHALLENGING FORMATS
1:15 – 1:35 Interactive Lecture
• Handling Adversarial Hosts and Guests
• Winning in Challenging Media Formats
• Navigating Technical Problems
1:35 – 2:10 On-Camera Interviews
2:10 – 2:40 Video Playback, Feedback
2:40 – 2:50 Break
   
ROUND FOUR: CRISIS COMMUNICATIONS
2:50 – 3:20 Interactive Lecture
• Becoming The Trusted Go-To Source During a Crisis
• Mastering Best Practices During a Crisis
• Avoiding the Common Pitfalls That Deepen Crises
3:20 – 3:50 On-Camera Interviews
3:50 – 4:30 Video Playback, Feedback
   
CONCLUSION
4:30 – 4:45 How to Prepare for Your Next Media Interview in 15 Minutes
4:45 – 5:00 Wrap-Up
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