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Overview

“I didn’t have time to write a short letter, so I wrote a long one instead.” – Mark Twain

Can you distill your life’s work into three seven-second sound bites?

It can be a grueling exercise, but it’s also a critical one. The average sound bite on the evening news lasts just 7.3 seconds, and newspaper quotes rarely run more than a sentence or two.

Experienced media spokespersons understand that they must make every word count. Their well-crafted quotes often make a powerful impression on hundreds, thousands, even millions of people.

Our Message Development Workshop is designed to create or refine your most important messages – either for an individual campaign or an entire organization. You’ll leave your session with three messages (and numerous “message supports”) that represent your organization’s or campaign’s most essential work.

We will lead you through several steps, including:

  • Determining your organization’s top three messages
  • Analyzing your audience
  • Aligning your messages to audience needs
  • Finding keywords that resonate
  • Creating message supports (stories, stats, and sound bites)
  • Developing memorable quotes

Your messages will not only become tomorrow’s media quotes, but will be the consistent language that unifies all of your external communication – from speeches and PowerPoint presentations to websites and annual reports.