MEDIA RELATIONS
"Phillips Media Relations has been quick to respond to requests and remarkably efficient at securing media visibility for the NWRA. Unlike other firms we worked with, PMR provides NWRA with personalized attention, and takes great pains to develop the right messages around issues."
- Evan Hirsche, President, National Wildlife Refuge Association
Every day, reporters receive hundreds of e-mails, dozens of voice mails, and stacks of "high priority" envelopes. Almost all are ignored.
We know how to break through the clutter.
Our professional interactions with journalists on your behalf build long-term relationships with the reporters who cover your industry. We pitch them the real news that enhances your reputation - not the "PR spin" that destroys it.
MEDIA RELATIONS 2.0
The days of relying solely on a reporter to tell your organization’s story are over. Journalists still have a critical role to play, but today you can also reach your audience directly – without the media filter.
Numerous tools - such as multi-media press releases, blogs, and social networking sites such as Facebook, are increasingly being used to directly reach your audience.
We can help you design a campaign that incorporates the best of traditional media relations, as well as media relations 2.0.
OUR SERVICES INCLUDE:
- Developing media strategies for organizations and campaigns
- Writing press materials, including press releases and fact sheets
- Proactively pitching reporters
- Designing a sellable pitch
- Responding to incoming reporter inquiries
- Building customized contact lists
- Arranging press conferences and tours
- Facilitating Public Service Announcements (PSAs) and Satellite Media Tours (SMTs)
- Acting as official spokespersons
- Measuring results in customized reports
- Providing story clips or arranging reprints
- Writing blogs
- Producing and editing audio and video podcasts
- Creating “multi-media” press releases containing audio, video, and images
- Really simple syndication (RSS)
- Increasing presence on social networking sites such as YouTube and Facebook
Please view a sampling of our media relations success stories: